"How a Bike Park Helped Berkshire East Perfect the Mom-and-Pop Resort"
"How a Bike Park Helped Berkshire East Perfect the Mom-and-Pop Resort"
REI.com
October, 2019
“As climate change and large corporate consolidation trends in the ski industry threaten small ski areas, the Shaefers seem to have found the right formula for survival—diversification. When the four-season journey began for Berkshire East in 2009, all of its revenue came from winter operations. Today, after growing the winter business, summer and winter revenues are about equal. ”